Go with the FLOW to capture your thoughts from Design Thinking customer interviews

So you had some great customer interviews as part of your Design Thinking exercise. You felt that you empathized well with the customers and generated awesome insight. Wonderful.

Before your memory evaporates you’d want to write down your thoughts quickly and effectively, as we all know how painful it is to replay scenes later from memory alone.

This is where I’d like to share a tip. Free-style notes are already enormously helpful, but if you can have those thoughts put into a format that can be used immediately and directly as ingredients for the next defining the problem and ideation stage in Design Thinking, that would be awesome right? Here’s my suggestion:

Try going with the FLOW in capturing your thoughts:

F: Findings

L: Learnings

O: Opportunities

W: Wonders

Example:

While adoption of the pre-order app for our Daily Greens salad store has been going up, we’ve been observing that a good portion of our regulars still queue up in-store to order. So we want to find ways to convert our regulars to the app, which would help us reduce the queue and improve convenience to…