It’s seductive to assume that data is really knowledge.

Dr. W.E. Deming, the father of TQM (Total Quality Management) and the whole Lean movement, once said:

Without data, you’re just another person with an opinion.

And then Professors Milo Jones and Philippe Silberzahn, authors of an insightful book that dissects the failures of arguably the largest data organization in the world, the US CIA…