Rapid Design Thinking template: Ideate customer solutions in less than 30 minutes

Takeshi Yoshida
1 min readApr 11, 2021

Stuck with a customer challenge? No problem, let’s visualize it.

Sharing my Rapid Design Thinking Template that I frequently use in individual and team coaching sessions.

Rapidly going through the sequence of empathizing with the customer, defining the problem and challenge, ideating and creating building blocks for potential solutions, all on a one page visual; it’s an exhilarating experience that often takes less than 30 minutes and fits in within a one hour coaching session. And it’s not unusual that breakthrough solutions are born on the spot.

Here’s an example:

In the Rapid Design Thinking session we will typically go up to the “How about we…?” section. The “We spoke with the customer and they said…” section is for follow-up.

Free for anyone’s use under CC-BY-SA (copy left, please attribute).

Download the PowerPoint template from here: Rapid Design Thinking Template (CC-BY-SA)



Takeshi Yoshida

Chief Coach, Agile Organization Development (agile-od.com) — we are a tribe of change, transformation, innovation experts